Idea The creative idea uses hyper-realistic AI to stage a shocking event: a rhino statue falling during installation. The surreal twist is that it doesn't break—it comes to life. This creates a "wow" moment, blurring reality and fantasy. The humor is a classic "bait-and-switch" meme. Just as the viewer is hooked by the magic, it cuts to a hard-hitting rugby tackle, subverting all expectations.