When we first began experimenting with AI-generated video at Splento, the goal was simple: make creativity radically accessible. We wanted to empower businesses — especially those moving at the speed of hospitality and food delivery — to create cinematic, scroll-stopping video content without the constraints of traditional production.
Today, that idea has grown into Splento AI, a full creative studio where design, storytelling and intelligence meet. We blend human imagination with advanced generative technology to produce brand-ready videos at speed, scale, and a level of visual quality that was impossible even a year ago.
Launching this blog marks a new chapter. It’s where I’ll share not just our work, but the thinking behind it: industry trends, creative insights, lessons from building a startup in the AI era, and stories from the Splento AI team.
Why We Stepped Into AI Video Production
After years of producing photography and video for global brands, one challenge kept repeating:
businesses needed high-quality content faster than traditional production could physically supply it.
Hospitality and delivery platforms, in particular, operate in real time. Menus change, campaigns roll out overnight, seasonal items come and go — and yet the expectation for flawless video content only grows.
AI changed that equation.
With Splento AI, we can help a restaurant or food delivery brand transform a creative concept into a cinematic video in hours, not weeks. We can prototype multiple campaign ideas instantly. We can iterate, refine, and customise visuals at a speed matching the pace of their business.
Most importantly, AI lets us say yes to creative ideas that would once require entire film crews, heavy equipment, or inaccessible budgets.
A flaming burrito in a cinematic movement?
A grandmother surfing with an Uber Eats bag?
A Guinness can, launching like a rocket?
These are no longer “fun hypotheticals” — they’re live assets on our timeline.
Meet the Creative Team Behind the Magic
Splento AI is built by creatives who come from production, not just prompt engineering.
Our team blends:
- Art direction & concept design
- Narrative development & storytelling
- Advanced AI video generation & editing
- Brand-aligned campaign thinking
- Visual design and motion refinement
We translate abstract ideas into emotionally compelling visuals — always shaped around the brand voice, customer psychology, and commercial goals.
And yes, AI is not a replacement for creativity — it’s an accelerator.
Why AI Video Matters Right Now— Especially in Hospitality & F&B
If you operate a restaurant, café, dark kitchen, hotel bar, or a food delivery brand, you’re already feeling the pressure:
- Rising competition
- Shrinking attention spans
- High content demand across TikTok, YouTube Shorts, and Instagram
- Constant need for menu updates, seasonal campaigns, and localisation
- Tight margins that make traditional production hard to justify
AI video solves these pain points in ways the industry has not seen before:
1. Unlimited creativity without production delays
You can test five creative directions before lunch — and choose the one that resonates.
2. Rapid iteration for fast-moving menus
New dish launching tomorrow? You can have a promo ready tonight.
3. Cost-effective content at scale
Produce an entire campaign for the price of a single traditional shoot day.
4. Localisation at scale
One hero video can be adapted into 20 culturally relevant variations for different regions, cuisines, or delivery platforms.
5. A competitive edge in storytelling
In a saturated market, strong visuals are no longer a luxury — they’re a survival tool.
What Splento AI Offers
We help brands transform ideas into cinematic assets through:
- AI video production & editing
- Concept ads & promotional visuals
- Social-first F&B campaigns
- Brand storytelling through intelligent video
- Creative direction, moodboards, visual strategy
- Prompt engineering for consistent brand identity
- Full campaigns crafted in hours, not months
Our focus is simple: videos that drive appetite, attention, and action.
And we build them with the precision and creativity the hospitality sector demands.
What’s Coming on This Blog
In upcoming articles, I’ll be writing about:
- The future of AI in hospitality and food delivery
- Creative strategy in the age of intelligent video
- How restaurants can compete with global brands through rapid content
- Lessons from scaling a startup in a fast-evolving industry
- Behind-the-scenes stories from Splento AI studios
- Practical frameworks for using AI video in your marketing
My goal is to make this blog useful, honest, and inspiring — a resource for business leaders navigating a new creative era.
A Personal Note
Splento began over a decade ago with a simple mission: to make high-quality visual content accessible for everyone. Today, Splento AI is the next evolution of that mission.
AI is not the future.
It’s already reshaping how brands communicate today.
And we’re here to help you stay ahead of that curve.
Follow Our Journey
If you’re in the hospitality, F&B, or creative industry — or simply curious about the future of intelligent video — I invite you to follow along.
🔗 Follow Splento AI for our newest videos, experiments, and ideas
🔗 Connect with me on LinkedIn for daily insights, behind-the-scenes updates, and honest conversations about leading a creative startup in the age of AI
This is just the beginning.
Let’s build the future of visual storytelling — together.
Roman Grigoriev
CEO & Founder
Splento