Idea Video 1: Insurance as easy as food delivery
A playful set of videos showing people ordering insurance with the same speed and ease as ordering takeaway. The idea is to make Lloyds feel simple, modern, and convenient, turning a usually complicated process into something familiar and effortless.
Video 2: Lloyds through history since 1689
A series of short historical videos that brings Lloyds’ long heritage to life, using light sketches or appearances from famous historical characters. This would show the company’s credibility and legacy in an entertaining way, while connecting the past to the protection people still need today.