Brand Commercials Product Ads Restaurants Astronaut John – Taco Bell Play Pause Unmute Mute Client Taco Bell Slogan A monumental craving since 1962 Idea An astronaut reveals his greatest thought while in orbit wasn't about space, but about making it to the grand opening of the very first Taco Bell. The ad humorously frames the brand's launch as an event of historical, even cosmic, importance.