Social Media Shorts From the pot to the throne – Lobster Shack #1 Play Pause Unmute Mute Client Lobster Shack #1 Slogan From the pot to the throne Idea A lobster who survived the cooking pot is now the boss at "Lobster Shack #1." The ad's ironic concept—that the restaurant is run by the one who conquered the food chain - highlights its exclusive status and supreme quality